Clothing and clothing for outdoor activities, from big brands to small and unknown. For an industry so dependent and financially invested in the health and prosperity of Earth's wild places, most major manufacturers of outdoor equipment have an insatiable appetite for natural resources. No longer limited to polar expeditions, outdoor technical equipment has become the ideal choice for cool kids walking from Chinatown across the Williamsburg Bridge. But those who buy or manufacture outdoor equipment packed in polluting ocean plastic, grown with colossal amounts of increasingly scarce water, sent by burning fossil fuels, must face an uncomfortable truth.
The goal of preparing to go outdoors is not about preparing for every conceivable calamity or fetishizing a hypothetical utility.