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Keep things in your backpack dry. Keep your backpack dry at night, when you're out of the store. It leaves the camp cleaner than you found it. Maybe you don't do all this at once.
Ask your friends, neighbors, or family if you can borrow their hiking equipment. They may have some things lying around that are just gathering dust. Use a neighborhood app like NextDoor that allows you to buy items from your neighbors. Some people can lend you things at no additional charge, while others can let you keep them for free.
Backpacking and outdoor equipment companies sponsor hikers and other athletes because it's a very cost-effective form of advertising.